The ‘Always Working’ campaign illustrates the changes made to the children’s Happy Meal as part of the brand’s 10-year nutrition strategy, which aims to reformulate its recipes, broaden choice and provide access to nutritional information.
Since 2003, various changes have been made to the Happy Meal. For example, the average salt content in a Happy Meal, which includes the likes of Chicken McNuggets and Fruit Shoot, has been reduced by 47.4%, while it has also offered parents the option of choosing carrot sticks instead of chips.
Less than a quarter of Happy Meals are now being sold with a sugary fizzy drink Read full story ›
Source: Marketing Week
Industry News