By Gillian West

In June, Partick Thistle unveiled a striking new mascot following a six-figure deal with Californian investment firm, Kingsford Capital Management. Designed by artist David Shrigley, Kingsley was the talk of social media in early summer and this weekend he’ll take to the pitch for the first time as Partick Thistle take on Hamilton Accies on today (Saturday 1 August).

Described as “terrifying”, “horrifying” and “based on nightmares”, Kingsley follows an increasing trend stateside where sports branding and mascots have grown ever more menacing with other recent examples including the Milwaukee Bucks and Atlanta Hawks, where the Bucks Read full story ›

Source: The Drum