By Marek Wrobel

Marek Wrobel vigilantly tracks emerging media tech for Havas Media Group. For The Drum, in the Media Innovation Round-Up, Wrobel explores ‘new and shiny’ tech and its role in the ever-evolving marketing mix.

OOH goes virtual

Brookfield Properties – the US-based owner of a network of shopping centers – has made a deal to offer exclusive rights to virtual air space in its properties. Selected partners will now use the space to create AR opportunities for brands to advertise. Does this deal point to the next chapter in the romance between AR and OOH?

I’ve been fascinated with the recent developments in Read full story ›

Source: The Drum