Brand safety is fast becoming more of a necessity for companies and speaking to The Drum, vice president of marketing at Media iQ Digital Ltd, Rachelle Daglis explains their three step system and gives insight on key industry trends, taking audience segmentation beyond demographics and microdata and the continuing expansion of programmatic.
What has been the most innovative thing you have seen from the industry in the past year?
Clearly, the fact that programmatic is moving beyond display is an exciting change, and the window programmatic data gives us into audience intent and behavior is remarkable. Programmatic Read full story ›
Source: The Drum
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