MetLife announced that MediaCom will lead all media planning and buying in the US.
After a six-month review, the GroupM agency was selected to cover all of MetLife’s business lines in the US, including retirement and income products, property and casualty, and group benefits.
Hugh Dineen, MetLife’s senior vice president and US chief marketing officer said of the announcement: “As we continue to transform marketing at MetLife, it is important that we have a partner who can drive a holistic and strategic view of all media, continue to challenge and push our thinking to new levels Read full story ›
Source: The Drum
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