By Shawn Lim

In Singapore, broadcasters and e-commerce platforms have been teaming up to keep customers engaged and excited during the pandemic. What can businesses elsewhere learn from their combination of shopping and showbiz?

This year, Alibaba-owned e-commerce platform Lazada honoured Singapore’s National Day by staging a huge sale. Alibaba’s use of holidays to anchor sales events has been well covered, but Lazada innovated this year by roping broadcaster Mediacorp into the action in an e-commerce alliance.

The partnership, for the recent National Day Mega Sale and 9.9 LazMall Big Brands Sale, is part of Mediacorp’s ongoing efforts to drive innovation, create greater value for Read full story ›

Source: The Drum