“When you are challenged, it’s the right time to be bold.”
When Arthur Sadoun announced last June that one of his first intentions as the new chief executive of Publicis Groupe was to build an artificial intelligence platform to help source internally the best people to work on its client briefs, it’s fair to say there was much skepticism around the industry. At the time, many missed the point entirely, choosing to focus on the decision to fund the platform by removing spend from award entries, including a non-attendance at Cannes Lions by the whole group for Read full story ›
Source: The Drum
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