By Sam Anderson

London-based gen Z insights agency Bump spawned from a Facebook group of music lovers, and still puts online communities at the heart of its model. We sat down with founder (and DJ) Robbie Murch to talk converting cultural currency to actual currency, working with Kanye West and the “communiconomy.”

It’s interesting enough as a founding story: London-based marketing agency Bump began as a Facebook group. Arguably more interesting, though, is that in 2022 that Facebook group and the community it spawned remain a part of this gen Z-focused, community-obsessed agency’s present and future, as well as its past.

So, Bump started out Read full story ›

Source: The Drum