Adland has a tendency to fixate on creativity at the expense of those planning, buying and executing campaigns. But no longer. In The Drum’s newest series, Meet the Media Minds, we dig into the creative ways the world’s biggest media agencies are navigating the digital waves. Up this week, we have Keith Tiley, global chief investment officer at Wavemaker Global.
What would be your first lesson for a newbie buyer?
The classic advice is to treat the media budget you are managing as carefully as if it were your own money – that’s still sound advice. More generally, like any new Read full story ›
Source: The Drum
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