By Minda Smiley

During a panel at Advertising Week New York, actress Meg Ryan and social media star Logan Paul discussed how celebrity-brand tie-ups have evolved over the years and what the implications are for marketers.

Paul, whose wacky videos have garnered him more than 9m followers on Vine, millions of YouTube views and 6.5m Instagram followers, has worked with a number of big brands since entering the spotlight roughly three years ago. He starred in a campaign for Hanes in 2014, and last year fronted a social campaign for Dunkin’ Donuts to promote the coffee chain’s app. Recently, he <a target=_blank href="https://www.instagram.com/p/BKP9fjghmIb/?taken-by=loganpaul&hl=en" Read full story ›

Source: The Drum