Men in the UK are more likely than women to complain about advertising, according to figures from the Advertising Standards Authority (ASA).
The British regulator’s annual complaint figures have revealed that 56 per cent of issues raised in 2015 were filed by men, while 42 per cent were raised by women. The remaining percentage didn’t specify their gender.
The research also found significant differences in the issues that men and women were most likely to complain about. Females lodged a high number of complaints about ads they felt were “harmful” or “offensive,” while males protested against campaigns they Read full story ›
Source: The Drum
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