Last year, ad spend slowdown was attributed, in part, to a slumping tech sector. However, a week of strong quarterly results for the world’s tech titans suggests an ad industry revival in 2024.
This week, five of the world’s biggest tech companies – Microsoft, Apple, Amazon, Meta and Alphabet – reported their latest quarterly earnings. On the whole, the financials indicate that the tech sector, despite layoff rounds as recently as this week (with Zoom, Okta and Jack Dorsey’s Block announcing cuts), is in largely good health.
The relative strength of the tech sector, of course, has a rippling effect that Read full story ›
Source: The Drum
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