By Laurie Fullerton

When it comes to B2B marketing and sales, there are defining factors that motivate customers to buy and keep buying and despite technological advances and access to more and more data and information – the tenets for success in sales and marketing do remain engrained in the customer buying process. In a recent article by Marketing Profs, an important guideline to work by includes five factors that offer value to customers. The five factors include response, service, time, quality and price and are considered to be buying motivators.

Although each factor can be translated into the most advanced Read full story ›

Source: The Drum