Ogilvy UK boss Michael Frohlich has promoted from within to form a new leadership team – which includes its first chief customer officer – as his radical restructure of the agency takes shape.
Frohlich became chief executive in February with a mandate to transform the business by dismantling its sub-brands and unifying their teams into a single agency operating under one P&L.
But as marques such as advertising shop Ogilvy & Mather, customer engagement arm Ogilvy One and Ogilvy Public Relations have gone, so too have some of the high-profile figures who ran these operations.
That has presented an opportunity for Read full story ›
Source: The Drum