At CES 2025, the tech exec delves into a pressing challenge for many in adland: harnessing the revolutionary potential of AI while navigating complex ethical terrain.
From Spotify’s AI-crafted playlists to Amazon’s increasingly prescient product recommendations, AI is no longer a futuristic promise but a disruptive force rewriting the rules of media and advertising. At CES 2025, where the latest innovations collide with industry expectations, AI’s role has taken center stage.
In conversation with The Drum on Wednesday, Silvia Candiani, Microsoft’s vice-president of telecommunications, media, entertainment and gaming, spoke candidly about her hopes for and AI-infused future of media – and Read full story ›
Source: The Drum
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