By Stephen Lepitak

Mitsubishi is to Channel 4’s programming strand, Documentaries on 4.

The multimillion pound partnership, brokered by Manning Gottlieb OMD, began yesterday with the car brand’s idents, created by Golley Slater, running around the new series, Mr Drew’s School for Boys.

The idents, which state ‘Mitsubishi – changing perceptions with Documentaties on 4′ are part of the first sponsorship deal from the brand in three years.

Rupinder Downie, partnership controller, sponsorship, Channel 4, said: “Channel 4 has an enviable strength in broadcasting award winning, ground-breaking and educational documentaries that continue to inspire and provoke debate. We are proud to announce Read full story ›

Source: The Drum