Marketers looking to engage today’s Singaporean digital traveller will have to focus on mobile and personalised ads, according to a Criteo-commissioned study by Euromonitor.
The study reveals one in five travel transactions are made on mobile, presenting the biggest growth opportunity for travel businesses and online travel agents (OTA).
Singaporeans made 21.9 million outbound trips in 2016, according to the study. The majority of Singaporeans (63%) took five or fewer trips, with the average of 5.2 trips per Singaporean in 2016. The majority of trips was for leisure (72%) then business (28%), with most of the trips (46%) lasting three to six Read full story ›
Source: The Drum
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