Mobile video time in the UK is expected to grow by more than 16% as smartphones sales increase and platforms such as Snapchat and Instagram expand their user bases.
According to eMarketer’s UK Digital Video and TV forecast report, adults in the UK will further spend under an hour on digital videos with almost two-thirds of this time spent on mobile.
Meanwhile, by the end of next year adults will spend almost 32 minutes watching video on a smartphone.
eMarketer’s UK senior analyst Bill Fisher said: “Consumers in the UK are watching more digital video content, and more of Read full story ›
Source: The Drum
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