Emotional engagement with consumers has become an increasingly difficult endeavor as a result of second and third screens, however new research from Yahoo has found the most effective means is across mobile, and specifically, at a time when consumers are relaxing.
Yahoo’s study into the world of consumer screen engagement explored how screens can be used to deliver contextually relevant emotive experiences at times when consumers are most receptive to them.
The research drew on findings from UK, Germany, Italy, and France, as well as qualitative analysis and biometric testing and revealed that people are actively open to and want Read full story ›
Source: The Drum
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