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Molson Coors faces PR crossroads amid ongoing strike at Fort Worth brewery

on Feb 29, 2024 | 0 comments

By Audrey Kemp

As Molson Coors Teamsters hold the line at Fort Worth, crisis PR experts weigh in on what the company should do next.

Molson Coors’ brewery in Fort Worth, Texas in the throes of a historic strike – a rare occurrence in the facility’s more than 50-year history.

The strike, initiated by Molson Coors Teamsters on February 17, has entered its second week, raising concerns about the company’s public image and the potential impact on consumer trust.

The Teamsters embarked on the strike, expressing dissatisfaction with Molson Coors’ pay package, citing a wage increase of less than a dollar per hour, and the company’s Read full story ›

Source: The Drum