By Michael Feeley

British airline Monarch Group has appointed Navigate Digital to boost its online performance and support its revised business strategy.

Monarch, recently acquired by investment firm Greybull Capital in a £125m deal, is to phase out long-haul and charter flights and refocus its fleet on short-haul European flights. Navigate’s remit is to develop a digital ad strategy to support Monarch’s new business model.

Robert Foulkes, online marketing manager at Monarch, said: “We’re pleased to be working with Navigate, who will help deliver our digital strategy going forward for www.monarch.co.uk ensuring we reach our customers online at key times of the Read full story ›

Source: The Drum