Set to launch next Monday (3 August) the advert forms part of a wider £2.1m marketing investment in Oreo, which includes video-on-demand, social media, product PR, sampling and in-store promotions.
Created around the premise ‘I wonder if I gave an Oreo to…’, the ad, named, Wonderfilled aims to reawaken viewer’s inner child by showing humorous, imagined scenarios which show how sharing an Oreo could transform a situation into one more positive.
For example the advert, created by The Martin Agency, wonders if giving an Oreo to the Big Bad Wolf would inspire him to help the three little pigs build decking Read full story ›
Source: The Drum
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