By Seb Joseph
Mondelez’ head of digital and social media for Europe Sonia Carter has left the business, marking the latest high profile departure from its global marketing team.
Carter told The Drum that her decision comes after five “fantastic years”. However, she declined to comment on what her next move will be.
As one of Mondelez’s most well-known marketers, Carter played a key role in establishing the business and its brands among the more forward-thinking FMCG advertisers. This was especially true post the creation of Mondelez, which was spun off from Kraft Foods in 2012 and saw the company pump more budget into digital Read full story ›
Source: The Drum