Mondelez is targeting specific audiences for its Oreo and Ritz brands in real-time around the Super Bowl in what it claims is the first time an advertiser has programmatically bought inventory around the event.
Two 15-second sport for each snack will air regionally on Sunday (1 February) in Erie, Pennsylvania.
It has been bought through a partnership between TubeMogul, the first fruit to bear from the deal the pair inked last year, and WideOrbit. TubeMogul’s video buying software has been matched with broadcaster inventory from WideOrbit’s WO Programmatic–TV online marketplace.
“We continuously look for new ways to experiment and collaborate with Read full story ›
Source: The Drum
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