By Clare Broadbent

This weekend, advertisers will compete for cut-through during the brand madness that it is, Super Bowl.

Just being able to afford 30 seconds of airtime during the ad breaks of America’s most watched television spectacle is however, no longer enough. Brands need a long-term content strategy to ensure an advertising touch-down.

Sunday’s Super Bowl will see 15 new advertisers compete for cut-through.

With a 30-second Super Bowl ad costing $4.5m, these newcomers will either need to have a phenomenally creative idea or so much marketing budget that they don’t know what else to spend it on.

America’s Super Bowl is where Read full story ›

Source: The Drum