By Thomas Hobbs

Although it achieved only modest sales growth of 0.1% for the period, the Bradford-based retailer returned to growth for the first time since December 2013. It also arrested a decline in market share as it maintained its 10.9% grip of the UK grocery market.

The return to growth follows a shift in its advertising during May, as well as a series of customer focused changes in stores including the return of popular manned express checkouts and the removal of unpopular misty veg machines.

Morrisons chief executive David Potts, speaking to Marketing Week earlier this month, said that he would ensure Read full story ›

Source: Marketing Week