By Charlotte McEleny

Well known high end fashion brand Moschino has inked a deal with Alibaba to launch on its Tmall Luxury Pavillion.

The deal will see Moschino create a ‘flagship’ store on the invitation-only luxury shopping platform. Moschino will have access to Alibaba’s technology, exclusive platform, and insights into China’s high-end shoppers.

As well as selling Moschino’s latest ranges, the store will also house an exclusive ‘Moschino x Tmall’ range of ready-to-wear items, designed by Moschino creative director Jeremy Scott.

Gabriele Maggio, general manager of Moschino, said: “To win in the China luxury market, you need to win over millennials. We Read full story ›

Source: The Drum