By Charlotte McEleny

The impact of brands appearing next to low-quality online content has a negative halo effect, according to Integral Ad Science.

Its latest research tries to understand the implications that placing ads on websites with low-quality content has on brands’ favourability with consumers. The Singapore results show that people are sensitive to the context that brands appear in, with 88% finding it annoying when brands appear on websites with low-quality content. The only two other markets more annoyed by this were Indonesia and France.

Singaporeans (66%) were among the highest to say that when Read full story ›

Source: The Drum