MIB (Motor Insurers’ Bureau) has unveiled a bold new film as part of its ongoing ‘Gone in Seconds’ awareness campaign aimed at tackling uninsured driving.
The film, called ‘Own Worst Nightmare’, is a homage to the horror film genre, a style which is known to resonate with the 18-24 year old male target audience.
Using a misdirection technique, the film was shot overnight at a scrap yard in Wokingham with specialist equipment employed to give it a cinematic quality. The initial scenes show a menacing young man in a yellow mac who then turns fearful and is seen gripping a wire Read full story ›
Source: The Drum
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