Mountain Dew Kickstart has released its new ‘Come Alive’ advert ahead of its official television debut during this weekend’s Super Bowl XLIX Pregame show.
The advert signals the launch of two new flavours and is the first stage of the brand’s comprehensive ‘It All Starts with a Kick’ marketing campaign.
Created by Keith Schofield at BBDO, the 90 second slot features three friends – including ‘So You Think You Can Dance’ star D-Trix – playing computer games in a dusty basement before sharing a couple of cans of Kickstart together.
The energy drink has a startling effect on the buddies as they each Read full story ›
Source: The Drum
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