By Thomas Hobbs

The card, which is currently under the name Sparks, is a conventional plastic offering that gives customers points in return for purchases across food and general merchandise.

It’s not been confirmed yet whether the card will also offer exclusive benefits and personalised offers to member – much like the rival MyWaitrose card and its free customer coffee offer – as originally reported by Reuters.

An M&S spokeswoman told Marketing Week: “We’ve said that being more in-touch with our customers is one of our key priorities this year.

“We are exploring opportunities for greater personalisation and are trialling concepts for a membership scheme.”

Back Read full story ›

Source: Marketing Week