Marks & Spencer’s ‘Digital Stylist’ service has quadrupled the average order value per customer and is helping to change perceptions of the brand, the retailer has claimed, paving the way for other experiments in areas such as clothing rental and a ‘concierge’ service.
The online service, dubbed ‘Tuesday’ was one of the first projects to emerge from M&S Venture Labs, the retailer’s innovation hub, around eight months ago. It introduced users to an internal M&S stylist who would advise on what they should buy based on what they have in their wardrobe, their body shape and the season.
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Source: The Drum
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