MTV has been rapped on the knuckles by the Advertising Standards Authority (ASA) after 22 alcohol adverts appeared in eight episodes of Geordie Shore.
The ASA Compliance team decided to investigate whether it was appropriate to schedule alcohol ads during the episodes of Geordie Shore because audience indexing data indicated they were likely to appeal to viewers under 18 years of age.
In response to the investigation MTV said that it had made no attempts to make Geordie Shore appeal to under 18s given its “extreme content”. The broadcaster said it takes its responsibility to ensure that children are not overly Read full story ›
Source: The Drum
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