MTV reported yesterday that Sunday night’s VMAs has generated more than 73 million “views” across platforms.
Views include watching video across linear TV, MTV.com and the MTV App, and social platforms including Facebook and Twitter. Through Tuesday (September 1) the VMAs had recorded 41 million videos streams – up 55% over last year – across MTV’s digital platforms, Twitter, and Facebook.
As we wrote about on Tuesday, the VMAs was the most tweeted-about show since Nielsen Social began tracking such metrics in 2011.
Below, additional numbers from MTV’s record-setting night:
MTV Digital: MTV.com attracted 19 million total visits, Read full story ›
Source: The Drum
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