Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

MTV takes sexting to the next level to raise awareness on World Aids Day

on Dec 1, 2015 | 0 comments

By Tony Connelly

MTV and Y&R New York have partnered to raise awareness on World Aids Day with a new ad featuring life sized sexting emojis acting out the innuendo.

The ‘Sext Life’ ad is part of MTV’s Staying Alive Foundation which is designed to produce youth-led content and support grassroots HIV prevention projects.

The 30-second spot plays on the emojis symbols which are commonly associated with sexting such as the banana, donut, eggplant, peach, pointer finger and OK sign.

Life-sized pairs of the emojis are shown in places like a hotel room and dark office as they enact out the x-rated situations which they commonly Read full story ›

Source: The Drum