While the big players in out-of-home advertising rely on investors to push through the coronavirus downturn, the small indies that power the corporate mural industry are feeling advertisers’ rapid outdoor rebuff the most.
Out-of-home advertising firms were among the first media casualties of the coronavirus crisis.
Weeks before the UK’s Channel 4 reported a 50% dip in ad revenues, and magazines such as The Jewish Chronicle fell straight into liquidation, OOH giants such as Lamar and Clear Channel were implementing drastic cost-cutting measures, withdrawing guidance and canceling dividends.
“The world has changed dramatically since 5 March when we announced our 2019 Read full story ›
Source: The Drum
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