Unilever is hoping that a new approach to music in its brand communications and advertising will help turnaround an inconsistency when it comes to “excellence” in advertising across its brand portfolio and drive “quality”.
As part of the new strategy Unilever has partnered with music agency Big Sync, which will now supply all music services for the FMCG giant globally.
Speaking to The Drum Jorgen Bartsch, VP global marketing services for Unilever, admitted that while there are “pockets of excellence” and effective communications for many of its brands, music was an area of advertising the Dove-maker had neglected.
“We have pockets of excellence Read full story ›
Source: The Drum
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