By John Glenday

Popular music video app Musical.ly has joined the Apple fold in a bid to extend its global reach with Apple Music, providing the snippets of songs used to power the service from Friday.

The tie-up makes sense from Apple’s point of view as well as it gains a new marketing partner in the process but is bad news for UK provider 7digital, which has been shouldered aside as a tunes provider.

Following the new partnership Musical.ly will be able to expand the territories it operates in from 30 to 120 in return for promoting Apple’s subscription Read full story ›

Source: The Drum