Almost half a million (477,268) tweets have been sent mentioning the event (“MWC” “MWC14” or “Mobile World Congress”) so far, research from Hotwire/33 Digital has found, with Samsung, Nokia and Sony racking up the most brand mentions.
Samsung has seen 41,519 mentions, while Nokia has led to 33,599 mentions and Sony on 24,392. Facebook came fifth on the list of top ten brands, with 11,276 mentions. This is despite Zuckerberg taking to the stage to defend Facebook’s acquisition of WhatsApp.
The Internet of Things has been the top trend of the event, leading to 3,697 mentions, followed by wearables (2,191) and Read full story ›
Source: The Drum
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