By amit bapna

“Within less than 2 years of its launch, MX has gone on to become the largest entertainment platform in the country,” says Karan Bedi, chief executive officer of MX Player, in an exclusive chat with The Drum.

The relatively young Indian OTT player, part of The Times Group, has added substantial numbers during the pandemic as more people got glued to their mobile screens devouring the available OTT content.

Bedi shares the USP of the brand, its content strategy and the go-to-market plans, as well as the brand’s aspirations to be a one-stop platform by targetting users across their need-states in Read full story ›

Source: The Drum