The very first thing that came to mind when thinking about my favorite Super Bowl ad over the years was the CareerBuilder spot from 2009 that Weiden + Kennedy did.
The structure, the tone, the writing and the humor was so new and refreshing. It was like nothing I’d ever seen, including a Koala getting punched in the face.
My second thought was, man that was like the “Old Spice format” before the “Old Spice format” existed. I wonder who did it?!
So when I discovered it was the exact same team, Eric Kallman and Craig Allen, my final thought was, Read full story ›
Source: The Drum
Industry News