By Sam Bradley

With creative shop Mother facing a lawsuit over the name of its sister agency, we ask agency founders how they settled on their agency names – and about the unexpected consequences that followed.

While most ad agencies, as B2B enterprises, don’t need to fret about public perception of their own brands, a decent handle can literally make your name within the industry. It tells people you’re different, dynamic and (one hopes) a decent place to work.

It might take you to some strange places, though – the High Court of England and Wales, for example. London-based Other Creative this Read full story ›

Source: The Drum