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NatGeo, OOH trade body launch endangered species campaign

on May 19, 2017 | 0 comments

By Kyle O'Brien

Photo Ark

Today (May 19), on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an out of home (OOH) campaign driven by user-generated content, featuring a range of animals at risk shared via the hashtag #SaveTogether.

Organized by the OAAA, the extensive campaign involves digital billboards across Times Square and other major US cities today. It will continue throughout the summer across a range of billboards and other OOH formats donated by OAAA members from across the country.

The campaign kicked off with an hour-long digital billboard takeover and interactive experience Read full story ›

Source: The Drum