By Tony Connelly

The NBA has partnered with Twitter to bring live original content to the social media giants various platforms including Twitter, Vine and Periscope.

The partnership will include a new weekly live stream pregame show which will incorporate “first-of-its-kind elements” created specifically for integration with Twitter conversation. The free programme will be featured exclusively on Twitter during the 2016/17 season and will be accompanied by an additional to-be-determined show that will also stream exclusively on Twitter.

“We’re excited about bringing live content to Twitter, which has proven to be an ideal destination for real-time sports conversations,” said NBA commissioner Adam Silver. “We’ve Read full story ›

Source: The Drum