NBC has announced that it has sold out of Super Bowl advertising time, having to overcome a “challenging ad sales marketplace”.
With less than a week to go to the event on 1 February, time was running short for the broadcaster to sell its $4.4m 30 second advertising slots, up from the reported $4m Fox was charging last year.
Three weeks ago, the broadcaster announced it had sold 95 per cent of its space, with the remaining five per cent taking a full three weeks to shift – contrasting with Fox which last year filled the schedule a full two Read full story ›
Source: The Drum
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