Nectar is in the midst of transforming itself from an analogue business, where until recently its users would get a quarterly print-out of retail offers, to a “digital-first” brand thanks to its new app. Underpinning the app’s expected success, has been a two-years of work from its internal innovation lab to make the experience as personal as possible.
Personalisation is the word that remains on many marketers lips, but too often they are harnessing the vast amounts of data available to them to target individuals, using details like a first name on a bottle or wedged in an online advert to Read full story ›
Source: The Drum
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