By Stephen Lepitak

Neilsen Financial Services has handed its multi-million pound media account to Starcom MediaVest Group (SMG).

The account was reviewed in a five-way pitch and will now see SMG launch a new direct response TV campaign from tomorrow (1 April) which will promote the company’s life insurance products.

Andrew Lazenby, marketing director at Neilson Financial Services, said: “It was clear from the word go that the SMG team understood our brands and the direction of travel we are heading in. The way in which they translated our brief into a creative yet effective media plan was hugely impressive and we believe Read full story ›

Source: The Drum