According to Taylor Herring managing director James Herring a great publicity stunt should “stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.”

This year there’s been no shortage of brand exploits with supermarkets, film studios and and superbrands alike all trying to tap into some sweet stunt action. Here we chart some of this year’s best capers.

1) WAP responds to ‘The Whole Chicken’ ad from KFC

In response to KFC’s ‘The Whole Chicken’, the World Animal Protection (WAP) unveiled a pastiche of the mural at the centre of the Read full story ›

Source: The Drum