By John Glenday
Netflix is betting big on original content as the surest route to enticing new subscribers to the service by announcing it wishes to borrow a hefty $1bn to fund the production of a new wave of exclusive movies and TV shows.
The cash will be raised through a debt offering as the business is unable to fund such an aggressive push from its current 94 million strong subscriber base, gambling that the new content will be such a hit that it will be able to pay off these debts and more going forward.
New shows in the works include a Read full story ›
Source: The Drum