By Tom Banks

The second spot in Amazon’s global campaign sees a commuter explore the world of wellness.

Audible is kicking off the new year with a new version of its ‘There’s more to imagine when you listen’ campaign, which plays on the transformative power of listening to audio books.

‘Zen Commute,’ created by Fold7, merges a commuter’s crowded train journey with an antithetic spiritual escape. Audible draws attention to its wellness category in the spot as it encourages listeners to zone out from mundane activities while immersing themselves in different worlds.

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Source: The Drum